Generate is proud of its record of giving quality advice to everyday Kiwis, and our long-term performance results are consistently some of the best in the business.
But don’t just take our word for it – you can see how our members’ KiwiSaver balances are thriving with these telling statistics*.
Age
Generate average balance
NZ average balance
Difference
18-25
$14,259
$10,028
+$4,231
26-30
$26,469
$19,803
+$6,666
31-35
$32,114
$24,075
+$8,039
36-40
$39,981
$30,437
+$9,544
41-45
$48,123
$39,641
+$8,482
46-50
$57,961
$50,192
+$7,769
51-55
$64,798
$58,940
+$5,858
56-60
$70,035
$65,006
+$5,029
61-65
$73,512
$69,104
+$4,408
Total
$42,001
$37,079
+$4,922
According to a recent MJW report*, in the age group 18-25, the average balance of a Generate KiwiSaver member is $14,259 compared to the national KiwiSaver average of $10,028*. That’s more than a $4,000 difference!
In the age band 36-40, Generate members have an average balance of $39,981 – a chunky $9,544 bonus on top of the average Kiwi’s balance, which sits at $30,437*.
Across all the age groups in total, the average KiwiSaver balance is $37,079, whereas for Generate members it’s still higher at $42,001.
What’s the reason for the differential in Generate members’ favour? We believe two important factors make an impact:
First, more than 90% of our members have had KiwiSaver advice from an expert.
Research shows that expert advice pays off – it can help determine what type of fund you should invest in, how much to contribute and what kind of results you can expect once you’re eligible to withdraw. The more you know, the more confident you can be about securing a better financial future.
Secondly, while market volatility has recently impacted KiwiSaver balances across the board, Generate’s active investment management approach continues to deliver strong long-term results.
Every quarter an independent body, Morningstar, publishes reports ranking the returns of all the KiwiSaver providers. We’ve consistently ranked within the top three for 10-year returns for several of our KiwiSaver funds:
- The Generate Moderate Fund ranked 1st out of 12 funds for 10-year returns to 31 December 2024. It’s been in 1st place every quarter it's been eligible since June 2023.
- The Generate Growth Fund ranked 3rd out of 12 funds for 10-year returns to 31 December 2024.
- The Generate Focused Growth Fund ranked 3rd out of 7 funds for 10-year returns, to 31 December 2024.
You can read more about all our KiwiSaver funds' performance here.
So while the financial markets remain uncertain, we’re encouraging our members to take confidence in knowing they are with a strong provider. Market fluctuations are a normal part of investing, and when markets recover, those in the right fund will be well-positioned to benefit.
As Lachlan Wallace, Generate Adviser, explains, “The key to building long-term wealth is staying the course. It’s not about timing the market, but time in the market that matters. Short-term dips can be unsettling, but history shows that markets recover, and those who stay invested are more likely to see the benefits.”
If you’re unsure whether you’re in the right fund or have questions about your KiwiSaver investment, now is a great time to seek advice. Our team is here to help, so don’t hesitate to get in touch.
*MJW KiwiSaver Demographic Report February 2025, with data as at 31 December 2024. Generate KiwiSaver Scheme data is for the same period.
**Source: Morningstar KiwiSaver Survey December Quarter End 2024. The Generate Moderate Fund ranked 1st out of 12 NZ Multi Sector Moderate Category Funds, The Generate Focused Growth Fund returns ranked 3rd out of 7 NZ Multi Sector Aggressive Category Funds, and the Generate Growth Fund ranked 3rd out of 12 NZ Multi Sector Growth Category Funds, all for a period of 10 years as of 31/12/2024.